China241 - Chiense language analysis (homework) Case Study

China241 - Chiense language analysis (homework) - Case Study Example for males and females in rhotacization (85%,83%), lenition (63%, 57%), interdental (ts) (39%, 0%) and realization of neutral tone as full tone (0%, 1%). The state professionals use these local Beijing features frequently except full tone variant while Waiqi professionals use non-local variants and a foreign language like English and German. Sharp gender differentiation for Waiqi professionals is due to value of language in producing cosmopolitan professional identity, company image projection and decline of state feminism due to new market economy (Zhang, 405). Use of linguistic features shows this difference for males and females: rhotacization (64%, 235), lenition (47%, 27%), interdental (ts) (15%, 0%) and full tone (10%, 31%). Language and gender related characteristics are resources or symbolic capital for Waiqi as they are used to project company image. Having foreign language skills is crucial for Waiqi as means for interpretation and communication with Chinese businesspersons but women are more constrained to use it than men do due to work requirements. Language and gender have great impact on professional access to opportunities and career trajectories. Unlike state enterprises where there are no front desks or need to present company face, Waiqis value company image in the competitive market hence employ women to represent the face of the company. These women must have foreign language skills and be presentable and firm employs them as receptionists and secretaries. Regardless of their area of expertise, they begin as secretaries, move up the ladder, and sometimes continue performing administrative duties whilst men begin with doing real business such as marketing (Zhang, 411). According to Zhang, â€Å"this has to do with gendered practice in parent corporations† and political and economic circumstances (413). The Chinese language is not â€Å"gender language† like European or other languages in order to avoid sexism. It therefore has no grammatical

Student Project D Essay Example | Topics and Well Written Essays - 750 words

Student Project D - Essay Example nsultant who was hired by the chief operations officer (COO) of Phoenix, this brief paper will present ways to evaluate the performance of the central IT unit in its assigned task and subject a report. The information technology (IT) unit of any organization is often tasked with sensitive responsibilities with regards to the information needs of that organization. The evaluation of its performance can be subjective to a certain extent but there are measures or metrics by which its performance can be measure more objectively. In other words, there are ways by which metrics are transformed into something concrete, objective, measurable, effective, and time-bound. The said criteria is basically what is used to measure information management (Blackmore, 2003). Measuring performance of any business unit encompasses two aspects, generally. These are the external business perspective and the internal users perspective. The first pertains to how an organization is considered effective by its customers who availed of its products and servicesj in terms of its response and the timeliness of response (Epstein, Manzoni, & Davila, 2010). The internal side concerns more with perceptions, in particular, how people in particular departments react to their own business units. According to Blackmore, this is often called as perception management with regards to soft aspects of business operations. He called this aspect as perception management operations (PMO) which applies to how information is processed and how messages are sent to their intended target audience. In the case of Phoenix, its external users are the clients who access their company Web site perhaps to get updates on their investments. It is therefore a critical aspect of customer perception that will determine performance of IT unit. The effectiveness of the central IT unit at Phoenix headquarters can be measured by use of the above criteria. The performance measures (metrics) are based both on hardware and also